The Publicity Kit: A Complete Guide for Entrepreneurs, Small Business and Non-Profit Organizations by Jeanette Smith, 1991 Edition.
PR will never be quite the same mystery again. Witness this practical how-to that may well become the most useful book in your library. A soup-to-nuts compendium designed to lead the inexperienced through the planning, writing and generation of publicity at little or no cost, this gem could mean the difference between success and failure.
An indispensable guide to understanding and executing completre PR programs, it will help you produce top-notch publicity campaigns like the big boys!
Smith's simple methods and clear explanations are easy to follow and exceptionally effective. Regardless of your organization's size, staff and PR budget, you'll learn how to prepare attention-getting news releases and feature news stories, how to break the ice and establish solid long-term relationships with the media, how to prepare a press kit and hold a press conference, and much more.
Plenty of samples are included, as is a Resource Directory and enlightening Glossary. This gets high marks and a hearty recommendation.
This book is the 1991 edition and the cover is blue -- not red.