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The Publicity Kit: A Complete Guide for Entrepreneurs, Small Business and Non-Profit Organizations by Jeanette Smith. 1991 Edition

Item Category: Home/Books/Business & Investing/
Item ID: 248
Product code: 0471545864
Item Location: Covington, KY (41011)
Payment Methods: Check, Money Order, PayPal
Ship Internationally: Yes (Additional Charge)

In stock: Yes
(1 avail)
Our Price: $12.99

  S+H (1st item): $2.99
S+H (items 2-n): $1.50
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Item Description

The Publicity Kit: A Complete Guide for Entrepreneurs, Small Business and Non-Profit Organizations by Jeanette Smith, 1991 Edition.

PR will never be quite the same mystery again. Witness this practical how-to that may well become the most useful book in your library. A soup-to-nuts compendium designed to lead the inexperienced through the planning, writing and generation of publicity at little or no cost, this gem could mean the difference between success and failure.

An indispensable guide to understanding and executing completre PR programs, it will help you produce top-notch publicity campaigns like the big boys!

Smith's simple methods and clear explanations are easy to follow and exceptionally effective. Regardless of your organization's size, staff and PR budget, you'll learn how to prepare attention-getting news releases and feature news stories, how to break the ice and establish solid long-term relationships with the media, how to prepare a press kit and hold a press conference, and much more.

Plenty of samples are included, as is a Resource Directory and enlightening Glossary. This gets high marks and a hearty recommendation.


This book is the 1991 edition and the cover is blue -- not red.


Misc Stuff...

Shipping Costs:
Shipping (1st Item)   2.99   
Shipping (items 2-n)   1.50   
   
 
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We ONLY ACCEPT payments via PayPal and ONLY SHIP to CONFIRMED addresses (please ensure you have a confirmed address BEFORE paying.)

Charges for shipping, handling, and insurance are NOT refundable and are for destinations within the continental U.S. (i.e., the lower 48).

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All prices include Kentucky sales tax where applicable.

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